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AN EMPIRICAL STUDY OF AWARENESS AND PREFERENCES TOWARDS CRYPTOCURRENCIES AMONG INDIAN INVESTORS

    2 Author(s):  MR. AKSH GUPTA,DR. TP SINGH

Vol -  11, Issue- 3 ,         Page(s) : 80 - 93  (2024 ) DOI : https://doi.org/10.32804/IRJMSI

Abstract

Cryptocurrencies have emerged as a transformative force in the financial landscape, reshaping how individuals perceive and engage with money. Since the launch of Bitcoin in 2009, the cryptocurrency market has expanded dramatically, giving rise to thousands of alternative coins and blockchain technologies.

Abu Dhabi, A., & Al-Sharif, A. (2021). The role of social media in influencing cryptocurrency investment behavior. Journal of Financial Innovation, 7(1), 1-20. https://doi.org/10.1186/s40854-021-00229-9
Ameer, N. B., & Paldon, T. (2022). A survey of factors influencing people's attitude towards cryptocurrency investment. International Journal of Advanced Multidisciplinary Research, 9(12), 245-257.

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