INTEGRATED RESEARCH JOURNAL OF MANAGEMENT, SCIENCE AND INNOVATION
ISSN 2582-5445 (online)
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
CORPORATE SOCIAL RESPONSIBILITY AND CROSS-BUYING IN BANCASSURANCE: MODERATING ROLE OF BANK TYPE
3 Author(s): AIJAZ KHAN,PROF. MUSHTAQ AHMAD DARZI,DR TARIQ AZIZ
Vol - 11, Issue- 3 , Page(s) : 94 - 107 (2024 ) DOI : https://doi.org/10.32804/IRJMSI
Corporate social responsibility (CSR) has received increased academic attention in corporate communications, public relations, advertising, and marketing. According to the stakeholder theory, a company's long-term value is addressed through its connections with many stakeholders, such as consumers, investors, and employees.