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A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIMES OF INDIA

    1 Author(s):  DR. BHARTI VIJ

Vol -  12, Issue- 1 ,         Page(s) : 11 - 22  (2025 ) DOI : https://doi.org/10.32804/IRJMSI

Abstract

Customers today are more informed and more demanding than ever. They know quality service when they get it and they aren’t afraid of taking their business elsewhere if they don’t get it.

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