INTEGRATED RESEARCH JOURNAL OF MANAGEMENT, SCIENCE AND INNOVATION
ISSN 2582-5445 (online)
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GREEN MARKETING: ITS INFLUENCE ON THE GLOBAL MARKET
1 Author(s): DR. RAVINDRA SINGH
Vol - 10, Issue- 2 , Page(s) : 82 - 95 (2023 ) DOI : https://doi.org/10.32804/IRJMSI
Green marketing, a burgeoning phenomenon in the global market, has emerged as a pivotal concept in India and beyond. In recent times, consumers have increasingly favored environmentally friendly products over traditional alternatives, driven by growing environmental concerns.