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INDIAN BANKING SERVICES IN RURAL INDIA WITH SPECIAL REFERENCE TO MARKETING STRATEGIES FOR RURAL POPULATION

    2 Author(s):  AJAY KUMAR VERMA, SHVETA SARASWAT

Vol -  6, Issue- 3 ,         Page(s) : 61 - 73  (2019 ) DOI : https://doi.org/10.32804/IRJMSI

Abstract

This research is based on primary data based questionnaire and data collection and as well as on secondary data collected from various newspapers, books, research papers, websites and other published resources. Simple percentage technique and diagram presentation has been used as analysis tools Data have been represented in tabular forms and line charts. The present study on the rural marketing strategies has been undertaken with a view to examine the marketing strategies in rural India; accordingly following objectives have been formulated: 1. To understand the nature of rural markets in India. 2. To assess the differences of perception of male and female consumers on buying decisions. 3. To suggest timely measures for improvement in rural marketing strategies so as to have more and more business from the rural markets.

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