From big data to banners, organizations are continuously adopting Digital Marketing to fulfill the needs of brands and customers alike. Digitalization has changed the phase of the market dramatically by facing new challenges and different opportunities, also it opens a vast channel of communication between the brand and consumers. The traditional marketing techniques like TV, Radio ,Print media, etc. were commonly used by organizations, but these techniques were not only time consuming but also very costly ,on the other hand digital marketing techniques like SEO, social media marketing, search engine marketing, etc. are not only less costly and much faster but also revolutionary. Today, with increased connectivity and established digital infrastructure, changes are happening much faster. This paper focus on the changing era of marketing and its impact on consumer and organizations and it studied on some segments of business which are essential for the success of the organizations. The purpose of this study is to examine the effectiveness of digital marketing and significant difference between digital marketing and traditional marketing.it also includes an example of global leading brand that win the challenges of the modern era.